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Stepping into the Spotlight: Embracing My Own Brand


For over thirty years, I dedicated my time and energy to building someone else's dream. My creativity, skills, and passion were poured into projects that bore another person's name. But after years of hard work and dedication, I stand here today, proud to say that I AM THE BRAND—standing on my own terms. This journey, filled with challenges and triumphs, is a testament to the power of embracing your own brand and the sense of accomplishment it brings.


The path to this point has been a transformative one, marked by challenges, triumphs, and profound self-discovery. It required immense courage to step away from the familiar security of a well-established brand and venture into uncharted territory. The decision to build my own brand was not a casual one, but a deep-seated yearning for independence and creative freedom propelled it.


Embracing my brand has unlocked a world of creative freedom and self-expression. No longer bound by the confines of someone else's brand guidelines, I am free to delve into new ideas, take risks, and produce work that truly mirrors my essence. Every decision, every creative choice, and every triumph now bears my personal name and imprint – a testament to my commitment and authenticity.


Asserting my own terms has been a profoundly empowering and liberating experience. It has pushed me to transcend my comfort zone, embrace uncertainty, and fully embrace my personal and professional identity. While the path ahead may be uncertain, I am filled with a sense of purpose and anticipation as I continue to shape and define my brand.


As I embark on these continued chapters of my life and career, I am thankful for the lessons learned and the experiences gained while working for someone else's brand. Those years were invaluable in shaping my skills and perspective, and I carry that knowledge with me as I carve out my own path.


If you're considering a similar leap of faith, I want to encourage you. Trust in your abilities and embrace the opportunity to be the brand. It's a journey filled with challenges and rewards, but one that ultimately leads to personal and professional fulfillment. Believe in yourself, and you'll be amazed at what you can achieve.


So here I stand as the brand – bold, confident, and ready to make my mark on the world. 


Karen Abbott-Trimuel (KAT)

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